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A New Agency for an Evolving and Dynamic China

Who we are

Zeno China Consulting is a joint venture between leading China-based communications executive Qu Hong and Zeno Group. It is a first-of-its-kind communications consultancy built in China and for China with an emphasis on C-suite strategic communications for Chinese-based companies as well as multinationals operating in China.

We integrate high-level branding and reputational capabilities with locally savvy campaign-led execution, backed by the strength of a global network. By co-founding our business in China with both global strategy and local execution in our DNA, we offer more impactful outcomes to clients and more exciting opportunities for China’s brightest talent.


Senior counsel.
Hyper-local execution.

We empower C-Suite decision-makers with senior level communications strategy and counsel, combined with channel-agnostic, campaign-led execution for Chinese and multinational companies in China.

Backed by the global network of Zeno Group, we are relentless in driving real business impact for our clients.


A new model for clients and talent.

For our clients, we meet the need for high-level, China-centric strategic communication counsel that fills the gap between PR, branding and management consulting. We provide more efficient, integrated execution, and more effective geographic collaboration.

For our people, we offer a learning-oriented culture where China’s smartest talent can gain diverse experience and expertise. Flexible, performance-based incentives reward those who are key to our clients’ success.

Leadership Team

Qu Hong

Qu Hong

Founder and CEO

Qu Hong is founder and CEO of Zeno China Consulting. With extensive experience in strategic communications and public affairs, he has helped a wide range of Chinese and global giants across technology, industrial, consumer, energy and financial services sectors implement effective marketing communications strategies in China and beyond.

Most recently Qu Hong served as CEO of BCW China, following senior positions with Weber Shandwick China and Edelman China. Prior to this he has helped to establish the Government Relations & Public Policy Consulting Practice at Burson-Marsteller. Qu Hong began his career at China’s Ministry of Commerce. He holds a degree in Spanish Literature from Beijing Foreign Studies University.

Ruby Fu

Ruby Fu

Senior Advisor

Ruby Fu is the President of Zeno China and senior advisor to Zeno China Consulting. She has more than 30 years of experience in Greater China and has been instrumental in developing new market entries for global clients, as well as counseling multi-national companies in their strategic communications. Having held a number of leadership roles in the region, she manages cross-border issues covering multiple sectors, directing business development and strategic planning that balances the intricacies between local implementation and global applications.

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Terms of Service
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